Soft touch coatings add a smooth, almost velvety feel to the surface of your packaging. It’s a subtle change—but one that’s instantly noticeable. By softening the tactile experience, this finish introduces a quiet sense of refinement, without altering the structure or form of the pack itself.
The effect is more than aesthetic. It invites interaction, encouraging the consumer to linger just a little longer with the product in hand. Over time, that sensory connection can become part of how the product is remembered—even if it’s never consciously noticed.
Soft touch has proven especially effective on certain formats, such as foam bottles, where the texture of the pack echoes the softness of the product inside. But its appeal is broad, and its impact is lasting.
Why Choose Soft Touch?
Tactile Appeal
Adds a smooth, velvety finish that enhances the sensory experience.
Perceived Quality
Subtly shifts the feel of the pack, adding a sense of care and refinement.
Versatile Application
Compatible with a wide range of materials and pack formats.
Design Flexibility
Can be combined with other finishes—like metallisation or print—for layered effects.
Durable and Practical
Designed to withstand handling while maintaining its soft feel over time.
Soft touch is one of those finishes that’s hard to describe, but easy to feel. It doesn’t shout—but it stays with you.
