Coloured masterbatch allows you to build colour into your packaging from the very beginning—integrated directly into the plastic during production. It’s a practical, efficient way to achieve consistent, brand-matched colour without relying solely on surface decoration.
Because the colour is part of the material itself, it offers a high level of consistency and resilience—ideal for packaging that needs to perform across a range of environments and uses.
Why Choose Masterbatch Colour?
Accurate Colour Matching
Developed to match your brand palette precisely, with excellent repeatability across production runs.
Built-In Colour Integrity
The colour is embedded in the polymer, offering long-term consistency and resistance to environmental factors.
Material and Finish Flexibility
Compatible with a wide range of polymers and finishes, from soft-touch to high-gloss.
Efficient at Scale
Particularly cost-effective for medium to large production volumes, with minimal waste and streamlined processing.
Sustainability Options
Can be formulated with recycled or biodegradable carriers to support circular design goals.
Masterbatch is one of several ways to bring colour into your packaging. It works especially well when you want colour to be part of the material itself—providing a strong base for further design elements, or standing confidently on its own.
Because when colour is part of the pack, it becomes part of the brand's story.
