Where the best ideas...
...usually get stuck
Packaging problems tend to surface late:
- A brief that was signed off three months ago has quietly carried on growing
- A colour signed off on screen turns out to have no matching physical reference
- A pack that photographs well jams on the filling line
None of this is bad luck. It's the same short list of problems recurring, and after more than twenty years of refining, we know most of them by name.
How 'Dream' gets ahead of them
We raise these issues before the brief locks or a mould is cut, working from a physical roll-out map covering every stage of development, zoned across Dream, Define and Deliver. The magic of this is that it shows everyone the same view. Over and over, we've found that you ask a marketing lead and a technical lead to point to where they think your project is up to, and you'll usually get two different answers. That's the conversation worth having early, while there's still time to change course.
