When people first see our logo, they often describe a flower — a lotus, sometimes a water lily. Others see a butterfly. Whatever the interpretation, it’s always something natural, balanced, and quietly beautiful.
So what’s the story behind it? And how does it connect with Richmond’s daily labour of love — creating premium primary packaging that helps beauty and wellness brands stand out on the shelf?
A symbol of purity and natural beauty, the lotus reflects what we strive for in every pack: clarity, elegance, and a sense of calm confidence. It rises from still waters, untouched by what lies beneath — a quiet metaphor for refining complexity into something beautifully simple.
Another symbol from nature, the butterfly speaks to transformation. We see that potential in every project — the shift from concept to creation, from idea to impact. From a chrysalis of potential to something that takes flight, turns heads, and earns admiration.
Not everyone spots this — and that’s part of the charm. At the heart of our brand mark is a subtle nod to the triquetra: an ancient symbol of continuity, balance, and the infinite. Its interwoven loops echo the shape of an infinity loop — a quiet reference to circularity, reuse, and our responsibility to the environment. It also reflects our three-part methodology: Dream, Define, Deliver.
Look closely and you’ll notice a subtle distinction in the upward-pointing petal. It’s not taller, but it does stand apart — a quiet signal of direction. It reflects our role as a partner by your side, helping your brand grow, evolve, and move forward with purpose.
How we think, how we work, and how we grow—these are all shaped by our ESG journey. It’s a path we’re walking with care, informed by independent insight and guided by what matters most to the people and partners around us.
If you’d like to see where it’s taking us, we’d love to share more.
